See It For What It Is: SA Gov’s new Tinder ad campaign

The SA Government has launched a new ad campaign to be rolled out across dating app Tinder over the festive season, aimed at empowering users to recognise and call out predatory and sexually abusive behaviours.

Minister for Human Services, Michelle Lensink, says the campaign sends a:

a strong and unmistakable message that violence against women will not be ignored or overlooked and attitudes condoning it must change